As you may know, the latest generation of iPhones (12 Pro and 12 Pro Max) comes equipped with a back facing lidar camera. 3D capture is for me the natural evolution of capture, and I have been waiting for this day to happen for almost 10 years.

A number of 3D captures apps got recently released to take advantage of this new capability. I’ve tested pretty much all of them, and have been scanning extensively for the past 3 months. I often get asked which apps do I recommend, and how do I get nice captures. …


It’s probably fair to say that Sketchfab right now checks various boxes of what we call success. We just became profitable, we have millions of users, a rockstar team of 37 people, we’ve partnered with most of the tech giants, our product is strong and unique, used by some of the biggest brands out there, and we’ve become the largest library of 3D content on the internet.

I often share our progress, because it feels good, and because as a startup I constantly need momentum, to attract employees, investors, customers, partners… I talk much less about struggle.

And yet…


The message I shared with the team on slack

A few months ago, I shared May was our first month of positive cash flow in 8 years at Sketchfab. I’m happy to share an even more significant milestone: September was our first profitable month! Getting there has been my main focus for the past 3 years, so I thought I would share how and why we got there, hoping it can be interesting for some, and helpful for others.

The difference between cash flow positive and breakeven

First, some practical detail on wording. Cash flow positive means that you have more cash coming in the bank than cash…


I love visual frameworks, helping you easily grasp a concept in a single glance. One of my favorite ones is the animal matrix by Christoph Janz from Point Nine Capital. It describes 5 ways to build a $100M business, by going after 5 different customer segments: flies, mice, rabbits, deers, elephants.

About 3 years ago, we started working on monetizing Sketchfab and building the business. And within a few months, it struck me that our business could essentially be mapped as the entire matrix. We have 4 revenue lines, each with a price point about 10x the one below.

The…


I never expected I would start running, let alone enjoy it.

My last experience with running was about 10 years ago, when I ran the 20km of Paris (the equivalent of a half marathon). I hadn’t run for 10 years (since high school essentially), and did it with absolutely zero training. I bought my shoes literally the day before the race. It was hard, and I couldn’t walk for a few days after that, but I was glad I did it. I had a great sense of community and citizenship, and felt it was a nice accomplishment.

Then last…


In my previous blog post, I covered how Sketchfab got started. Today, we are celebrating the 7th anniversary of our launch, so I wanted to share a quick story about how Sketchfab got launched.

The domain name sketchfab.com was registered on March 12th 2012, and we publicly announced it to the world on March 26th 2012.

The header of our press release, with our old logo

We launched with the tagline “Showcase 3D models in your browser” and with the main description: “SketchFab is the first free service offering a simple way to upload and showcase 3D content online”. …


I often get asked how Sketchfab got started, and how we came up with this “great idea”. Sketchfab started as an encounter, which happened on this day 7 years ago, here is the story.

First, a bit of background. Back in 2011, I was working at Polka, a magazine and gallery dedicated to photojournalism. It was great, but I had been working there for 4 years, and I really wanted to start my own thing. I always knew deep inside that the only job that could truly fulfil me would be a job I create for myself. I’ve always had…


As we grow Sketchfab into the leading 3D content and visualisation platform on the internet, we talk with a lot of companies. We pitch them on how they can use Sketchfab and use our player to showcase products and experiences in 3D, anywhere online. Quite often the answer we get is that they want to invest in immersive computing, but they’d rather build VR or AR applications than start with 3D online. …


As some of you know, I’m a big advocate of 3D capture. I believe it’s the next big capture medium. I 3D scan a lot of things, you can see some of my favorites here. When I first heard about drone 3D capture, with examples showing up on Sketchfab in the early days, I immediately wanted to give it a try. It took me a number of years to get to it, and I finally just made my first drone 3D capture! It’s not a capture of a random thing, it’s the capture of the latest mural pasting by JR…


Series A gold bar, see it in 3D here or below

Yesterday, I hosted a group of French entrepreneurs, to share tips about fundraising in the US (and in general). It reminded me of a blog post I wrote right after raising our series A three years ago, everything there still applies, so just republishing it here on Medium.

September 6th 2015

3 months ago, I closed my 3rd round of financing: a $7m series A for Sketchfab. There are many posts out there about the series A crunch: there is more seed funding available, but the amount available for A rounds hasn’t changed, hence it’s harder to raise an A…

alban denoyel

French entrepreneur 🇫🇷. Craftsman. Co-founder & CEO of Sketchfab, the largest platform to publish & find 3D content online.

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